About Us

Town Baby is an inspiring clothing brand that was brought to life January 9, 2023, by Oakland, CA native Aaron "Merk" Mercadel III.  The brand was created as a reminder that ANYONE can accomplish great things in this world.  We were all born to make a difference.  Sometimes it takes a little longer to find our purpose in life.  Town Baby is the reminder that it is never too late to be great.

Town Baby releases quality apparel that is not just for Oakland natives but anyone who wants to see a difference or BE the difference in their city.